One engine. Six frameworks. Built to run without you hovering over it.
If your business goes quiet when you do, you’re missing systems—not strategy.
The digital marketing landscape has never been more chaotic. Over 150 marketing channels compete for your audience’s attention. Shortened attention spans mean it now takes at least 24 touchpoints before a lead becomes a customer. Without automation, that’s an exhausting, unsustainable cycle.
The solution? The EverGreen Growth Marketing Engine (EGGME)—a scalable, automated marketing system built on 6 core frameworks that keep working even when you’re not.
This isn’t about adding more tools to your stack. It’s about connecting the right systems so your marketing runs like a well-oiled machine.
Why EverGreen Marketing Matters Now
♻️Evergreen marketing means it is sustainable marketing. It’s long-lasting. Here’s the reality: 75% of marketers already use at least one marketing automation tool (HubSpot). But most businesses are still juggling too many disconnected platforms, manual follow-ups, and scattered workflows.
The EverGreen Growth Marketing Engine is different. It’s omnichannel marketing designed to give you back your time while scaling results—without the stress and exhaustion.
Let’s break down each framework.
Framework #1: Lead Magnets
🧲What It Is:
A free resource offered in exchange for contact information (email and/or phone number).
Why It Works:
Lead magnets attract qualified prospects and start your marketing funnel. They position you as an expert while giving value upfront.
Top-Converting Formats:
- Quizzes – Conversion rates up to 40% (LeadQuizzes)
- Case Studies – Show real results
- Trend Reports – Position you as an industry authority
Where to Place Them:
Banners, pop-ups, website footers, social media posts, chat bots, and email campaigns.
Pro Tip:
You can easily have multiple lead magnets working for you at once. Each one serves a different audience segment and funnel stage.
Framework #2: Social Media Automation
📅What It Is:
Repurposing your lead magnet content into scheduled social posts across multiple platforms.
Why It Works:
Consistency builds trust and triggers algorithms. Each post is a touchpoint moving leads down your funnel.
How to Do It Right:
- Schedule content in advance using tools like Metricool, Buffer, or Hootsuite
- Mix organic posts with paid boosts for maximum reach
- Repurpose one piece of content into multiple formats (carousel, reel, story, static post)
The Data:
Marketers who schedule content are 3x more likely to see strong results. Memes are currently top-performing content (CoSchedule).
Framework #3: Chat Automation (DM & Comment Bots)
💬What It Is:
Automated replies that deliver lead magnets, collect contact info, and nurture relationships via direct messages or comments on social platforms like Instagram, Facebook, and LinkedIn.
Why It Works:
- Builds trust through instant engagement
- Triggers social media algorithms (engagement = visibility)
- Captures leads 24/7—even when you’re offline
How to Set It Up:
Use tools like ManyChat, MobileMonkey, or Chatfuel to automate responses when followers comment or DM specific keywords.
The Data:
Automated DMs can increase response rates by 250% (ManyChat).
Framework #4: Website Bots
🤖What It Is:
AI-powered chatbots embedded on your website to answer FAQs, provide support, deliver lead magnets, and guide visitors toward conversion.
Why It Works:
Website bots engage visitors arriving from social media, search engines, or email campaigns—making it easy for them to take action without hunting for information.
Use Cases:
- Answer common questions instantly
- Qualify leads before they book a call
- Deliver lead magnets without manual effort
- Provide 24/7 customer support
The Data:
Websites with chat bots see a 30% increase in conversion rates (Drift).
Framework #5: Landing Page (Offer Page)
💲What It Is:
A dedicated, conversion-focused page designed to promote a single offer, lead magnet, event, or product.
Why It Works:
Landing pages are built to convert. They’re easy to skim, SEO-optimized, and designed with one clear call to action.
What to Include:
- A killer offer
- Social proof and testimonials
- Multiple CTA buttons (book, register, buy)
- SEO optimization to rank on Google
The Data:
Landing pages with 3+ CTA links convert 200% more than those with fewer CTAs (WordStream).
Framework #6: Email Automation
📧What It Is:
Automated email sequences triggered when someone opts into your lead magnet or takes a specific action.
Why It Works:
Email nurtures the relationship after the initial touchpoint. It keeps you top of mind and moves leads closer to conversion.
Start with a Simple 3-Email Welcome Series:
- Email 1: Deliver the lead magnet + introduce yourself
- Email 2: Share your story + provide additional value
- Email 3: Present an offer or next step
Pro Tip:
Keep emails authentic, conversational, and helpful—not salesy.
The Data:
Automated emails get 119% higher click rates than one-off broadcasts (Campaign Monitor).
How the 6 Frameworks Work Together
Here’s where the magic happens: these frameworks don’t work in isolation—they work as a system.
The EverGreen Growth Marketing Engine creates a continuous loop:
- Lead Magnet attracts prospects
- Social Media drives traffic and engagement
- Chat Automation captures leads via DMs and comments
- Website Bots engage visitors and collect contact info
- Landing Page converts traffic into action
- Email Automation nurtures and moves leads toward purchase
Each touchpoint strengthens the relationship. Each framework supports the others. The result? Marketing that runs 24/7—without you chasing every lead manually.
Ready to Build Your EverGreen Growth Marketing Engine?
You don’t need to implement all 6 frameworks at once. Start with one or two, then layer in the rest as your systems stabilize.
The businesses that scale sustainably aren’t working harder—they’re building smarter systems.
Want help mapping your first framework? Talk with Michelle and she’ll identify the 3 automations that will give you your time back first.
